Calling all indie publishers – yes that means you, self-publishing your collection of poems/car maintenance tips/vampire romance/legal thriller. Steven Lewis of is compiling indie publishing numbers, so can finally get a picture of just how big/successful this indie phenomenon really is. Read his blog post on David Gaughran’s Let’s Get Digital. And then complete the survey!

David Gaughran

The average self-publisher sells 100 books. Or is it 200? And is that in a year? Or is it over the lifetime of the book? The problem is, we have no idea at all, no way of measuring how we are doing.

Any “hard” numbers we have about self-publishing are either hopelessly out of date, or use (very) imperfect measures, such as the number of ISBNs registered in a given year, and then number of print editions bearing those ISBNs sold in outlets captured by Neilsen Bookscan.

This is problematic for a number of reasons. The most glaring is that a self-publisher could sell thousands and thousands of books without every getting an ISBN or creating a print edition (and many do just that).

Traditional publishers have all sorts of metrics. One that I like quoting here are the monthly AAP figures, which give us a rough idea of what…

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About Eva Hudson
Eva Hudson is an author who specialises in writing crime thrillers featuring strong female leads. Eva was born and raised in south London and now splits her time between the Sussex countryside and central London. She’s been a government officer, singer, dotcom entrepreneur, portrait artist, web designer and project manager. In 2011 she won the inaugural Lucy Cavendish fiction prize for her first novel, political thriller, The Loyal Servant.

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